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Today, the Apparel Impact Institute is announcing another project with Burberry, Stella McCartney, and Kering (the parent company of Gucci, Alexander McQueen, and Bottega Veneta, among other brands). Informally called “The Italy Project,” it’s focused on improving the environmental footprint of Italy’s luxury fashion supply chain. The top-line goal is to “establish a platform for manufacturers to coordinate, fund, and scale environmental programs with measurable impact” following AII’s scientific guidelines. The brands will then collaborate with each other and with the factories to implement the best practices (centered around energy, water, and chemistry) and continue “unlocking” solutions together. “Fashion brands have always been a little quiet and secretive about their supply chains,” Lewis Perkins, the president of AII, said on a recent call. “With this project, Burberry, Stella, and Kering are coming to the table and publicly collaborating across a shared supply chain. It’s really exciting to see that even in the pandemic, these brands were so willing to get behind it.”
Kering, Stella McCartney, and Burberry already had long-standing relationships with AII, but understood they could make a greater impact by joining forces. (McCartney has been pushing for designers to “link arms” for years: “If I could have more people join me in creating solutions, and there’s more demand, then we’re going to succeed,” she said in 2018. “I need a few more colleagues linking my arm and standing shoulder to shoulder with me.”)“There’s a lot of work to be done to achieve the industry’s aspirations, and it just doesn’t make sense from a resourcing standpoint—especially in the current economic environment that we’re in—for every organization to take on these challenges on their own,” explains Kurt Kipka, AII’s vice president of programs. “In a post-COVID world, it’ll be even more important to ensure that every resource is applied in the most effective, efficient way possible.”
Despite the consumer’s growing interest in sustainable fashion and designers’ individual efforts to do better, studies have found that progress isn’t happening fast enough. In 2019, the Global Fashion Agenda estimated that the global apparel industry will grow by 81% before 2030, effectively undoing any improvements we’ve made. It inspired a few game-changing industry partnerships, like president of France Emmanuel Macron’s Fashion Pact, a coalition of CEOs who are working toward shared environmental goals. Led by Kering, the Pact’s other signatories include PVH Corp, Ralph Lauren, Capri Holdings, Adidas, Nike, Nordstrom, Farfetch, Inditex, and H&M—also known as fierce competitors. “The results [of working alone] don’t work,” Kering CEO François-Henri Pinault said. “We really need to define targets together…and commit to working towards them together to find solutions. I’m [confident] we will reach a level that none of us individually could reach by working alone.” (The old proverb comes to mind: “If you want to go fast, go alone; if you want to go far, go together.”)
Product detail for this product:
Suitable for Women/Men/Girl/Boy, Fashion 3D digital print drawstring hoodies, long sleeve with big pocket front. It’s a good gift for birthday/Christmas and so on, The real color of the item may be slightly different from the pictures shown on website caused by many factors such as brightness of your monitor and light brightness, The print on the item might be slightly different from pictures for different batch productions, There may be 1-2 cm deviation in different sizes, locations, and stretch of fabrics. Size chart is for reference only, there may be a little difference with what you get.
- Material Type: 35% Cotton – 65% Polyester
- Soft material feels great on your skin and very light
- Features pronounced sleeve cuffs, prominent waistband hem and kangaroo pocket fringes
- Taped neck and shoulders for comfort and style
- Print: Dye-sublimation printing, colors won’t fade or peel
- Wash Care: Recommendation Wash it by hand in below 30-degree water, hang to dry in shade, prohibit bleaching, Low Iron if Necessary
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